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Gumroad
Sell digital products — presets, LUTs, ebooks, samples, courses — with a storefront built in minutes.
Sell digital products and memberships directly to your audience. No monthly fee; flat per-sale platform fee.
- Pricing
- No monthly fee; flat percentage taken per sale
- Platforms
- Web
- Category
- Monetization & Support
- Last reviewed
- September 21, 2026
What is Gumroad?
Gumroad is digital commerce stripped to the studs for creators: upload a product (LUT pack, preset bundle, sample library, PDF guide, video course, Notion template), set a price — or let buyers pay what they want — and get a checkout page that handles payments, delivery, taxes and receipts. No store theme to design, no plugin stack to maintain, no developer. Ten minutes from idea to on-sale.
The economics: no monthly fee, but a flat platform percentage per sale plus payment processing — currently 10%, the highest cut in this category. You're paying for zero fixed cost and real features: instant delivery, license keys, version updates pushed to buyers, built-in email to your customer list, and — underrated — an affiliate system so other creators can sell your product for a cut you set.
Gumroad also runs a Discover marketplace that can surface your product to buyers who don't follow you yet, which is more organic sales help than any competitor offers. The right fit: creators with packaged knowledge or assets. If your income model is 'monthly support' rather than 'products', Patreon or Ko-fi memberships serve better; if you have a LUT pack in a folder right now, Gumroad has it on sale tonight.
Key features
- Instant storefront for digital (and physical) products
- Pay-what-you-want pricing and discount codes
- Automatic delivery, license keys and file versioning
- Memberships/subscriptions alongside one-time products
- Built-in email tools to message your buyers
- Affiliate program feature and Discover marketplace exposure
Free plan & limits
No monthly cost — Gumroad takes a flat percentage per sale (currently 10%) plus payment processing. That fee buys tax handling, delivery infrastructure and zero fixed risk.
Who is it best for?
Creators selling packaged assets or expertise — presets, samples, templates, guides, courses — to an audience of any size.
Frequently asked questions
How much does Gumroad take per sale?
A flat platform percentage (currently 10%) plus payment processing. The rate has changed historically — check their pricing page for today's number before planning margins.
Gumroad or building my own store?
Your own store (Shopify/WooCommerce) costs less per sale at high volume but adds monthly fees, setup and maintenance. Gumroad wins until your sales are big enough to justify the infrastructure — and many never need to leave.
Can I run memberships on Gumroad?
Yes — recurring subscriptions exist alongside one-time products. For membership-first models with community features, Patreon/Ko-fi are stronger; Gumroad fits product-first creators adding a subscription tier.